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UK guide · Updated October 2026

How to sell unwanted Christmas presents

Every January, a lot of people are holding a jumper that doesn't fit, a third bottle of the same aftershave, or a gadget they'll never use. Here's how to turn the gifts you won't use into money, without fuss.

Written by the team at Snappy Listing · 3 minute read
What's in this guide
  1. Return it or sell it?
  2. When to list
  3. Where gifts sell best
  4. New with tags sells for more
  5. Pricing
  6. Do I pay tax on selling gifts?
  7. FAQ

Return it or sell it?

If you have a gift receipt, check the shop's returns policy first. A refund, exchange or gift card for the full price usually beats selling secondhand. Christmas returns windows are often extended, but they do end, so don't leave it too long.

No receipt, or the shop won't take it back? Selling it is the next best thing, and unused gifts are exactly what secondhand buyers like to find.

When to list

Lots of people list their unwanted gifts on Boxing Day and in the first week of January, so there's more competition then. Two ways to play it:

Where gifts sell best

Not sure? See where to sell each thing.

New with tags sells for more

An unused gift is worth more than a used one, so make that obvious:

Pricing

Check sold listings for the same item, not the shop price. Unused gifts often sell for a good chunk of the retail price, but rarely all of it, because buyers come to secondhand apps for a saving. Pricing a little below other new listings helps it go first while lots of people are selling. See how to price on Vinted.

Do I pay tax on selling gifts?

Selling your own unwanted things, gifts included, is not usually trading, so it's normally not taxable. Platforms do share seller information with HMRC once you pass certain sale thresholds, but that doesn't by itself mean you owe tax. See selling online and HMRC for the details.

Snap the gift, get the listing

Photograph it in its box, and Snappy writes a new-with-tags title, description and a suggested price for Vinted, eBay or Facebook.

Try Snappy free → 3 free listings · no card needed

FAQ

Should I return or sell an unwanted Christmas present?

If you have a gift receipt and the shop will refund or exchange it, that usually gets you more. Sell it if you can't return it.

When is the best time to sell unwanted Christmas gifts?

Popular items sell well straight away. Giftable items like sets and toiletries can be held and listed before Valentine's Day, Mother's Day or birthdays, when there's less competition.

Where is the best place to sell unwanted gifts in the UK?

Vinted for clothes, beauty and small gifts, eBay for tech and branded sets, and Facebook Marketplace for bulky items.

Do I pay tax on selling unwanted presents?

Selling your own unwanted things is not usually trading, so it's normally not taxable. See our HMRC guide for the details.