What are eBay item specifics?

The structured boxes like brand, size, colour, material and style. Buyers use them as search filters, so a listing with them filled in shows up in more filtered searches.

UK · eBay listings from a photo

eBay listing generator

eBay rewards listings that use every one of the 80 title characters and fill in the item specifics. That's the tedious part, so Snappy does it: snap a photo and get the title, description, item specifics and a suggested price.

Write your next eBay listing

Snap a photo and Snappy writes the eBay title, description and item specifics. 3 free listings, no card needed.

Get 3 free listings → No photo? Use the free generator, no account needed

An eBay title that gets found

eBay search matches the words in your title, so a vague title like "Nice coat, worn once" barely shows up. A good eBay title packs in what buyers type, in roughly this order:

Brand (Barbour, Nintendo, Le Creuset)
Item and model (Beadnell wax jacket, Switch Lite, cast iron casserole 24cm)
Key features (waxed cotton, tartan lining, boxed, with charger)
Size, colour and gender where it applies (UK 12, olive, women's)

Skip "L@@K", "WOW" and words nobody searches for. They use up characters and add nothing.

An example eBay listing

This is what Snappy writes from a photo of a jacket and its label:

Example listing Barbour Beadnell Women's Wax Jacket Olive Green UK 12 Tartan Lining Waxed Cotton Barbour Beadnell waxed cotton jacket in olive. Classic tartan lining, cord collar, two front pockets. Size UK 12. Pit to pit 20", length 28". Pre-owned, good condition: light wear to the wax at the cuffs, no tears. Item specifics: Brand: Barbour · Style: Wax jacket · Size: 12 · Colour: Green Material: Cotton · Department: Women · Outer shell: Waxed cotton Suggested price: £65 to £85

That title is exactly 80 characters, every one doing a job. For more on the boxes buyers filter by, see eBay item specifics: what to fill in and why.

How it works

Snap up to 4 photosThe item, the label or model number, the details and any wear.

Snappy writes the eBay listingAn 80-character title, description, item specifics, condition and a suggested price. Books, games and DVDs can be scanned by barcode.

Copy it to eBayOr on a laptop, the Snappy Chrome extension fills in the eBay listing form for you. You check it and press list.

Also selling on Vinted or Depop? One photo gives you listings for all seven UK marketplaces Snappy supports, each written for that app's buyers.

Questions

How long can an eBay title be?

80 characters. Use them for brand, item, model, features, size and colour.

Is there a free eBay listing generator?

The Snappy listing generator is free with no account and does eBay titles too. The AI photo version gives you 3 free listings, then £3.49 a month for 50.

What are item specifics?

The structured boxes like brand, size, colour and material. Buyers filter by them, so filling them in gets you into more searches.

Does Snappy post to eBay for me?

No. You copy it in, or the Chrome extension fills in the form, and you press list yourself.

All 80 characters, filled for you

Snap a photo and see the eBay listing Snappy writes. 3 free listings, no card needed.

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